17 May 2012
In the concluding part of our business name golden rules feature, we place a strong focus on the Internet and the importance of choosing an identity that will work for your organisation from day one. We also look at the subject of availability and the ways similar sounding business names can still be used to [...]
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13 May 2012
The second part of our business name golden rules series kicks on with some more great pointers for choosing the perfect identity for your enterprise or operation… Focus Attention on a Relevant Business Name Try to avoid casting wide nets in the hope of picking up more business. Every fisherman will tell you that bigger [...]
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10 May 2012
Smash the competition and stick your business name on the lips of prospective clients by following our ten golden rules to business name greatness! Our three-part editorial looks at individual factors that separate money-spinning business names from the bland and boring also-rans that litter the footpath to success. Although your business identity won’t make up [...]
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06 May 2012
Aussies are universally renowned for their barbed sense of humour and sparkling wit is often reflected in their choice of Australian business names. Tapping into the comical side of marketing isn’t always an easy undertaking but Australians seem to have this particular skill tied up. This article looks at the funniest, daftest and craziest Australian [...]
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03 May 2012
All too often, new enterprises find themselves wrapped up in long and frustrating branding campaigns when a well thought-out business name could do much of the hard work for them. The right business name will trigger thoughts and emotions that get prospective customers into a buying mood. It should also stay in their memories long [...]
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30 April 2012
It could be quirky, poignant, inspirational or just downright daft, but your business name will ultimately frame your identity for many years to come. Most business owners will try to opt for something that describes their products and service while others will try to focus on a memorable business name that says little about their [...]
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26 April 2012
If choosing a business name is causing you to lose sleep or become embroiled in constant arguments with your partners, why not pass the initiative over to your prospective customers and let them choose one on your behalf? A business name competition actively engages the people who are looking to use your products and services. [...]
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22 April 2012
Choosing great business names is harder than it sounds and many new start-ups miss out on marketable identities that capture the imagination of their prospects. Brainstorming your business name ideas will help you to cover every conceivable angle of your operational potential. Although brainstorming works best when more people are involved, sole traders can forge [...]
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03 April 2012
The business world is full of amazingly original business name ideas that keep products and services on the minds and lips of the people who use them. If a name can have a big enough impact to stay fresh in the mind many years after you first hear it, it stands to reason that the [...]
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27 March 2012
When considering a new business name for your fledgling empire, try to maintain a common theme that links to the heart of your operation at all times. Remember that choosing a new business name is just the start of an ongoing branding exercise that will need to grow in proportion to your business itself. Over [...]
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Requirements for a Cool Business Name
Registering a Business Name in Australia
Starting a business? Then get it right!
Brian Hurley: Important to remember that there are some business...
Dennis Butcher: Food for thought. Most businesses are really strug...
Paul Buckley: Great clarity on a subject where many new business...
